Welcome to Distinctly Northwest... an essential magazine with a flair for unique lifestyles and unparalleled interests enjoyed in the Northwest. This diverse magazine features lively articles on local and regional events, luxury items, extraordinary travel and regional vacation destinations, savory food and libations to tantalize and treat your taste buds, along with stunning homes and breathtaking views.

Complete with spectacular full-color, high-end photography, this magazine is mailed every other month to households in six counties with earnings of $100,000+ annually...an ideal method to reach active consumers and put your business in a class of its own.

The Direct Mail Advantage: With in-home targeting, Distinctly Northwest magazine utilizes the world’s most trusted data source, Donnelly Marketing, to directly target income and lifestyle demographics of Northwest households. We ensure your advertising message reaches the most upscale, affluent and “ready-to-buy” consumers in the region. Distinctly Northwest pinpoints your next customer based on income, lifestyle interests and purchasing trends.

• Signature Style: Northwest reflections on select luxury items, jewelry, autos and more.
• Journey: Travel destinations for the weekend or that fabulous luxury vacation.
• Savor: Food and libations that tantalize and treat your taste buds.
• Home & Living: Stunning homes, gardens and breathtaking views.
• Entertaining: Discover fabulous ideas for entertaining, and find out how easy and enjoyable it can be!
• Adventure: Read about the exciting and unusual experiences that make life an adventure.

Direct mailed to 20,711 premier households.

With an average of two adult readers per household, your message will be seen by more than 41,000 upscale Northwest consumers in six counties. This gives you the opportunity to reach not only Ashland and Medford, but also Oregon’s southern coastal areas, northern California, Grants Pass and Klamath Falls.

Delivering Your Best Customers by Targeting Homes With $100,000+ Annual Income

Curry	486
Del Norte	855
Jackson	12,223
Josephine	5,061
Klamath	1,665
Siskiyou	421
Additional Copies	2,000
Total: 22,711

• Reach consumers with high discretionary incomes, discerning tastes and purchasing power. This market means increased sales at your business.
  • 67% have a median net worth of $1,800,000 and a median household income of $225,000
  • 23% have a median net worth of $1,200,000 and a median household income of $169,000
  • 10% have a median net worth of $900,000 and a median household income of $148,000
• Target homes with an average home value of $400,000+, with many recipients owning additional property and second vacation homes.
• Distinctly Northwest’s target audience:
  • 16% 30-34 years old
  • 10% 35-39 years old
  • 21% 40-44 years old
  • 22% 45-49 years old
  • 21% 50-54 years old
  • 20% 50-59 years old

Advertising Deadlines

Edition:	Home Delivery:	Reservations Due:	Digital Files Due:
February/March	Feburary 1-7	Fri. 12/15/06	Wed. 12/20/06
April/May	April 2-6	Fri. 2/16/07	Wed. 2/21/07
June/July	June 4-8	Fri. 4/13/07	Wed. 4/18/07
August/September	August 4-8	Fri. 6/15/07	Wed. 6/20/07
October/November	October 1-5	Fri. 8/17/07	Wed. 8/22/07
December/January	December 3-7	Fri. 10/12/07	Wed. 10/17/07

Ad Requirements

For more information on advertising in Distinctly Northwest

All ads require a high resolution “contract quality” proof. One digital color proof is required for 4-color ads. We are not responsible for color inconsistency if a digital color proof is not provided or ad materials arrive after copy close deadlines.

Publisher reserves the right to decline, edit or redesign ads considered to be inappropriate or undesirable, and may choose to run the most recent ad approved. If a prior ad is not available, the advertiser will be charged for the reserved space. “Advertisement” will be placed on ad materials that, in the publisher’s opinion, resemble editorial content. A $150 rush/expedition charge will be included for late files or files requiring alterations to meet advertising standards.

Electronic files only— press-ready PDF must be saved using Acrobat Distiller, CMYK, all layers flattened, and all fonts embedded or outlined. When saving postscript files out of Quark 6, set trapping preferences to absolute. No other applications or film is accepted.

All graphics must be at least 300 dpi at 100% in the document. Only CMYK process colors are to be used. RGB files are not accepted. Compressed images such as JPEG or LZW are not accepted. PDF files with spot color graphics or compressed files embedded may have unsatisfactory results when printed. Fonts must be embedded; both printer & screen fonts must be included.

File sizes 5+ MB must use our FTP site. Please call 541-776-8787 for details. Files 5 MB or less can be emailed directly to: ads@distinctlynorthwest.com.

Ad Dimensions

Full Page: (Bleed) 8.625" x 11.125" (Non-Bleed) 7.5" x 9.875"	1/2 Page Horizontal 7.0" x 4.625"
2/3 Page Vertical 4.625" x 10"	1/3 Page Vertical 2.25" x 10"
1/3 Page Square 4.625" x 4.625"	1/4 Page 3.25" x 4.625"